As shown by the Ford (F) share price chart today, the price has fallen to $9.25 – its lowest level since early 2021.

This drop occurred following the publication of the quarterly earnings report on 5 February:

→ Earnings per share: Actual = $0.39, Expected = $0.34;

→ Gross revenue: Actual = $48.2bn, Expected = $47.4bn.

Despite the report exceeding expectations, investors were disappointed by the company’s weak forecasts for 2025.

The decline in Ford’s share price was further exacerbated when on 6 February, S&P Global Ratings announced that, according to their analysts:

→ Progress on cost reduction is slower than expected;

→ Price pressures are rising, and labour costs remain high;

→ Ford Motor Co.’s margin growth will be limited until 2026.

As a result, S&P revised its outlook for Ford’s debt rating from stable to negative, citing "weaker-than-expected profitability prospects."

Technical Analysis of Ford (F) Share Price Chart

A key focus is the $9.75 level, which acted as support in 2023 and 2024, preventing the bears from pushing the price below the psychological $10 per share mark.
However, the recent price drop with a large bearish gap seems to have changed the situation, and now the $9.75 level may switch from support to resistance.

This suggests that the Ford (F) share price could continue to develop within the emerging (as shown by the red lines) descending channel.

Should You Buy Ford (F) Shares?

Analysts are cautious in their assessments. According to TipRanks:

→ Only 2 out of 12 analysts recommend buying Ford (F) shares;

→ The average 12-month price target for Ford (F) shares is $10.52.

However, the “Trump factor” should not be overlooked. The newly elected president could significantly alter the situation for the iconic US automaker, potentially by imposing tariffs on imports from other countries. The implementation of the economic support measures promised by Trump during his campaign may prove effective and support Ford’s share price in the coming years.

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