Market Analysis: NFLX Share Price Hits Year High

Since the beginning of the year, the NFLX share price has risen by about 55% (for comparison, the S&P 500 index growth was 16% over the same period), and yesterday NFLX reached a price of USD 450 per share — the highest since the beginning of the year.

Bullish sentiment in the market was facilitated by news from analysts at Goldman Sachs, who upgraded the rating of NFLX shares and raised the target price of NFLX shares from USD 230 to USD 400 (9% lower than the current one). Isn't it too late? As a reminder, we pointed to the growth prospects of NFLX stock on October 10, 2022.

Strong demand for NFLX shares in 2023 is supported by the release of quality content, as well as opinions that the company has managed to regain subscribers and successfully resist password cracking.

However, there are certain threats to the NFLX stock, which looks very strong within the channel shown in blue:

→ the psychological level of USD 450 per share, which shows signs of resistance;
→ yesterday's high of the year candle looks uncertain due to the long upper shadow. It may turn into a false breakdown of the June high;
→ Fundamental factor: Netflix's Q2 report is expected on July 19. If the data disappoints investors, it could lead to a pullback in the NFLX stock price to the lower border of the blue channel, or even a bearish breakout.