The past few months have demonstrated that, like most extremely high profile phases and fads, the euphoria surrounding the world’s sudden focus on electric vehicles after over 120 years of celebrating the internal combustion engine faded, and with that, down went the massively inflated stock prices of some of their manufacturers.
Tesla was the disrupting influence that suddenly appeared from Silicon Valley just over 10 years ago with a roadster based on the Lotus Elise which very few people can remember, before suddenly heading onto the streets with its first ever sedan, the Model S, which in 2014 took the world by storm largely because it looked and drove like a normal luxury car, but was fully electric.
Before this, there had been some electric car prototypes by mainstream car manufacturers, and one or two that had gone to market, only to be met with derision and criticism, and were largely viewed as extremely unfashionable examples of social awkwardness on wheels.
Tesla changed all that, and since then has changed quite a lot of other aspects of how technology firms do business - it is the first publicly listed company to become a cryptocurrency whale for example, and did so without any concern or objection from shareholders or the exchange it is listed on.
This year, however, the extreme faddishness which has surrounded electric vehicles to the extent that almost every mainstream manufacturer has spent the past three years rallying to introduce new electric models when they had no intention of doing so prior to the Tesla era, and marketing campaigns everywhere from the internet to billboards are depicting the very latest electric car from almost everywhere across the globe, has faded.
Tesla stock, listed on the NASDAQ exchange, has been depreciating like a 1970s Lancia after a winter in Manchester, and some newcomers to the electric vehicle market, set up as new companies over the past few years and which only produce electric vehicles, have been following the declining trend that Tesla has experienced.
Perhaps it was inevitable, as some of them, total newcomers to the automotive industry and without a credible product, had raised billions of dollars via Special Purchase Acquisition Company (SPAC) listings on NASDAQ, meaning that they could bypass the usual levels of due diligence required to list on a public exchange and simply raise billions without, in some cases, even delivering a single product.
In this arena of newcomers to the auto industry, Tesla remains the stalwart and its stock has started to rebound.
Tesla stock was up a considerable 4.78% at the close of the US trading session yesterday, and some of the less well known electric vehicle producers are also experiencing a resurgence in values.
Currently analysts are looking at Rivian, the electric truck manufacturer, North American luxury electric car brand Lucid and Polestar, Volvo’s performance electric car division.
Tesla stock has been rising from the doldrums over the past month, and is a remarkable 62% higher than it was 30 days ago, showing that whilst the world has got used to Tesla models now that they are no longer a novelty and are utterly ubiquitous, and even have been subject to some degree of criticism for being bland or less of a quality product than the established luxury brands, there is still a degree of interest in Elon Musk and his forward thinking ideology.
Unlike other car brands which tend to toe the conservative line, Tesla is the product of Elon Musk, who is well known for edge-of-the-seat commercial decisions and for the public not knowing what he will do next!
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