NFLX Stock Outlook: Netflix Surges on UK Subscription Increase. What Will the End of August Bring?


On July 27, Netflix stock initiated a remarkable upward journey, bouncing back from its lowest point in over a month.

After languishing at $413.17 per share, the NFLX stock has experienced a sudden surge, with the market opening in New York this morning at $438.97 per share.

Indicative pricing only
Indicative pricing only

The abrupt change in direction has left investors curious about the factors behind this rally and what the future holds for Netflix prices.

Driving factors behind the rally

One significant catalyst for the recent surge in Netflix’s stock can be attributed to research published by corporate data analytics company Kantar on July 28.

The report highlighted that in the second quarter of 2023, 7% of UK households took out a new streaming subscription with Netflix, a notable increase from the 5% recorded the previous year.

Furthermore, the study indicated that 68% of homes in the UK now have at least one video-on-demand (VOD) service, with a total of 19.97 million households subscribing to such services. This data suggests that Netflix’s uptake is still on the rise in key markets.

Additionally, in the United States, subscription uptake experienced rapid growth at the beginning of the summer, largely due to Netflix's crackdown on password sharing.

The company's move to restrict the number of screens that can be logged into one account aimed to protect its revenue and curb the practice of accessing the streaming service for free. This decisive action not only resonated with investors but also signified the company's commitment to safeguarding its revenue stream.

Netflix's volatility and market sentiment

Netflix, commonly regarded as one of Silicon Valley's 'big tech' firms, has been an exception in the FAANGS stock fraternity, which typically experiences relatively low volatility. Throughout this year, Netflix has demonstrated higher volatility, with its stock price influenced by announcements regarding subscription increases in specific key markets, such as the UK, US, Canada, and Australia. Additionally, investors are closely monitoring the company's ability to organically sign up new users as it transitions away from leniency on password sharing.

The long-term outlook

As we move into August, the current surge in subscription levels may continue, partly driven by the need for those accessing other people's accounts to subscribe.

However, the holiday season often results in higher television viewership, which could temporarily boost subscription numbers.

The real test will come at the end of August when schools restart, annual leave concludes, and people return to work. The saturation point for subscribers who now have to pay for their monthly subscription will become apparent, and investor confidence in continued growth could be tested.


Netflix's recent surge in stock value is undeniably linked to its increased subscription rates and efforts to curtail password sharing. As a frontrunner in the streaming industry, Netflix remains under close scrutiny from investors and the market.

While short-term fluctuations may be influenced by announcements and subscription trends, the company's long-term outlook hinges on its ability to sustain organic user growth and navigate potential saturation points in key markets.

As we approach the end of August, investors will undoubtedly keep a watchful eye on Netflix to gauge its trajectory in the highly competitive streaming landscape.

Buy and sell stocks of the world's biggest publicly-listed companies with CFDs on FXOpen’s trading platform. Open your FXOpen account now or learn more about trading share CFDs with FXOpen.

This article represents the opinion of the Companies operating under the FXOpen brand only. It is not to be construed as an offer, solicitation, or recommendation with respect to products and services provided by the Companies operating under the FXOpen brand, nor is it to be considered financial advice.

Latest from Shares

AAPL Share Price Rises Nearly 1% after Scrapping Electric Vehicle Plans AMZN Share Price Hits 25-Month High After Inclusion in DJIA Index NVDA Share Price Soars 11% after Report TSLA Share Price Rises Sharply amid News of Musk's Increased Stake in the Company AMZN Share Price Rises Nearly 8% after Report

Latest articles

Forex Analysis

USD/JPY Technical Analysis: Yen Strengthens after Comments from Japanese Officials

This week has raised alarm bells for USD/JPY market participants who are trading the bullish momentum that has been going on since early 2024 (shown in the blue curved lines on the USD/JPY chart): → Vice Finance Minister Masato

Forex Analysis

The American Currency Resumes Its Growth

The American currency, despite a rather multidirectional fundamental data, resumes growth at the end of February. In the main currency pairs, one can observe both rebounds from key levels and continuation of the main trends. Thus, the USD/CAD pair


BTC/USD Price Exceeds $60,000 Per Coin

Several factors contributed to this: → Effect associated with the approval of Bitcoin ETF. The media writes that investments in these financial instruments amount to about 9k bitcoins per day, and miners produce only 900 bitcoins per day. The total investment

CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 65.68% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.