The media companies are perhaps not surprisingly doing very well recently.

During the past two years, the behaviour of most people in Europe and North America has changed immeasurably, and what was a highly media-driven, online-orientated way of life has become a completely media-driven, online way of life for hundreds of millions of people.

It is therefore perhaps not surprising that some of the big winners during this period have been the publicly listed media giants, and Discovery Inc is one of them.

Discovery Inc, which is listed on the London Stock Exchange and the NASDAQ exchange and is wholly American in its corporate structure, is a large entertainment business which specializes in factual documentaries and series, and operates the Discovery Channel, Animal Planet, Science Channel, and TLC.

At the beginning of this week, Discovery Inc's share price rose dramatically to $30.72 per share from $26.07 on Friday at close of business, which put it at the top of the list of big movers as the week began.

Since then, it has remained high, and stable, with an overall 6.57% increase in value over the five-day moving average.

Whilst the price has decreased very slightly since Monday's high, it is still standing at $28.19 per share which is lofty to say the least.

Discovery Inc clearly knows the advantageous position it is in within today's information and media-driven global society.

This represents a remarkable comeback from its position a few months ago, when Discovery Inc stock was debilitated by over 50% due to it being one of the leveraged stocks in the ill-fated Archegos hedge fund which collapsed scandalously in the middle of 2021.

Massive rallies like the one that is continuing for Discovery Inc this week are rare for multi-billion dollar companies, so there is definitely a reason to keep an eye on it as an interesting instrument.

Particularly encouraging is Discovery Inc analyst Jessica R. Ehrlich's recent comments in which she stated that she views the stock as as an attractive opportunity, especially given the cost synergy regarding the potential merger with Warner Media. Bank of America began to rate the stock as a Buy at the beginning of 2021, and mentioned a new price target of US$45.

The company has not rested on its laurels and has been looking to the future in order to use its growth audience to boost potential revenue.

Yesterday, whilst the company's shares were still just over the six-month high point in value, Discovery Inc invested in OpenAP, which is an advertising company which sets out to introduce greater simplicity and scale to audience-based campaigns in television, and in this case, Discovery Inc becomes the latest investor in OpenAP alongside existing backers FOX, NBCUniversal and ViacomCBS.

This is a truly modern viewpoint taken by Discovery, especially when considering how OpenAP operates in synergy by strengthening Discovery's strategy of building a technical framework that enables cross-platform audience-based buying and creating collaborative support for alternative currency standards.

They say knowledge is power. Well, today, power is knowledge!

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