Yesterday, 10 June, at the WWDC2024 conference, the American corporation Apple unveiled its new artificial intelligence system, Apple Intelligence (AI).

Apple Intelligence will allow users to enhance their text and communicate more effectively: rewriting, proofreading, and summarising text almost everywhere, including in mail, notes, pages, and third-party applications. The Rewrite function will enable changing the tone of messages, adding jokes, and rephrasing sentences.

Key features include:
→ AI's capability to understand the user's "personal context."
→ AI's ability to generate unique photos, sketches, and illustrations in Notes, Freeform, and Pages.
→ Apple confirmed its collaboration with OpenAI during the presentation.

However, on the same day, AAPL shares fell nearly 2%, with high trading volumes on the Nasdaq—over 97 million shares were traded, compared to an average volume of about 59 million.

Is this a sign that investors were disappointed with the presentation? Looking at AAPL’s stock chart today, it suggests that the decline might be due to the significant $195 level per AAPL share.

Technical analysis of AAPL’s chart shows that:
→ The price attempted to hold above $195 three times (end of July 2023, December 2023, end of January 2024) but failed. The proximity to the crucial psychological mark of $200 per share seems to be a factor.
→ The RSI indicator is near the overbought zone, motivating a price correction and profit-taking near key resistance (after a rally from A to B of almost 20% in less than two months)—this could have driven yesterday’s decline.
→ Yesterday’s candle formed a bearish engulfing pattern.

If the correction continues, AAPL’s price may fall within the ascending channel (shown in blue) to its lower boundary. A key support level might be around $180.40:
→ Approximately the 50% Fibonacci retracement level from the bullish impulse A to B.
→ The upper boundary of the bullish gap from early May.

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