As seen on the Alphabet (GOOGL) stock chart, the price has dropped close to $156—a level not seen since September 2024.

Since the start of 2025, the stock has fallen by more than 18%.

Why Is GOOGL Falling?

As mentioned earlier today, overall market sentiment remains bearish due to the White House’s tariff policies.

For Alphabet (GOOGL), the situation has worsened today due to the following developments (as reported by the media):
➝ Google has admitted liability and agreed to pay $100 million in cash to settle a US class-action lawsuit accusing the company of overcharging advertisers, according to Reuters. Alphabet shares dropped 4.4%.
➝ Google’s division was found guilty of anti-competitive behaviour in India related to its app store billing system.

Technical Analysis of Alphabet (GOOGL)

In February, we noted investors’ negative reaction to the company’s earnings report, which led to a bearish gap (marked by a red arrow).

Since then, bears have maintained control, pushing the price below the lower boundary of the ascending channel that had been valid since 2023. Key signals include:
➝ The $170 level (near the bearish gap on 10 March) acted as resistance on 25 March.
➝ Bears showed little reaction to bulls at the $160 level and have kept the price contained between two downward-sloping red lines.

Bears may now be targeting the psychological level of $150. If bulls want to maintain control over GOOGL’s long-term uptrend, they need to take action soon.

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