On 26 September, we noted that Apple (AAPL) shares were nearing a record peak. Less than a month later, that forecast has materialised: according to the chart, AAPL surged more than 4% yesterday, surpassing its December 2024 high. This marks:
→ a new all-time record;
→ a return to second place by market capitalisation (Apple has overtaken Microsoft, while Nvidia remains in first position).

Why Are Apple Shares Rising?

→ Strong sales figures. Counterpoint Research reported that sales of the new iPhone 17 series in the US and China during the first ten days were 14% higher than those of the iPhone 16 last year. Analysts note that the base model offers significant improvements at the same price, encouraging consumers to upgrade.

→ Analyst forecasts. Loop Capital not only raised its rating to Buy (with a target price of $315) but also declared the start of a “long-awaited upgrade cycle”. In their view, this is not a short-term surge but the beginning of sustained growth in shipments expected to continue until 2027.

Optimism is also fuelled by anticipation of Apple’s upcoming earnings report and the festive shopping season, which could further accelerate iPhone 17 sales.

Technical Analysis of Apple (AAPL) Shares

Price movements in 2025 have formed a broad upward channel (shown in blue). Within this structure:
→ the channel’s median line acted as support in mid-October;
→ yesterday’s rally lifted the price into the upper quarter of the channel.

From a demand perspective:
→ Trading opened with a bullish gap (see arrow), and the price jumped rapidly in the first minutes — evidence of strong buying interest.
→ The psychological level of $250 is losing its role as resistance and may become future support.
→ The price remains within a steep rising channel (marked in orange).

From a supply perspective:
→ The RSI indicator shows overbought conditions;
→ Some investors may take profits at the new record high.

Taking these factors into account, once the current bullish momentum cools, AAPL could see a short-term pullback — potentially towards the area of the bullish gap or one of the orange trendlines (solid or dotted).

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