Stock market charts indicate that from the start of last week’s trading through to its close:

→ The S&P 500 Index (US SPX 500 mini on FXOpen) declined by approximately 3%;
→ Pepsico (PEP) shares dropped by more than 1%;
→ Coca-Cola Company (KO) shares rose by around 2.4%.

Why Aren’t Coca-Cola Shares Falling?

The relatively strong performance of Coca-Cola (KO) shares compared to the broader market and its main competitor may be attributed to the fact that Coca-Cola operates a concentrate production facility in Atlanta, USA. In contrast, Pepsico’s equivalent production is based in Ireland. This gives Coca-Cola a potential advantage under the tariff policies pursued by the Trump administration.

Incidentally, according to media reports, Diet Coke is the favourite drink of the US President.

Technical Analysis of KO Stock Chart

In 2025, KO stock has been forming an upward channel, though the current price is approaching key resistance levels:

→ the upper boundary of this ascending channel;
→ the $73 level, above which several successive all-time highs have been formed. However, price action suggests that bulls have so far struggled to establish a foothold above this mark.

It is possible that the upcoming quarterly earnings report, scheduled for 29 April, could provide a positive catalyst for KO’s share price.

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