Market Analysis: AAPL Share Price Hits All-time High


It happened yesterday, a few hours before the start of the WWDC 2023 conference, which presented Apple's Vision Pro VR headset, as well as a number of other products from the company.

This is a new category in the company's lineup. Apple Vision Pro overlays virtual objects on top of real space, which is filmed by multiple cameras. Management is carried out by voice, gaze and hand movements. But the device has a wheel, like on the Apple Watch, with which you can adjust the level of immersion in the virtual space.

Marketwatch writes that the Apple Vision Pro could be a big hit like the iPhone. The mixed reality headset is expected to be available for purchase in early 2024 for USD 3,499. Reuters reports the opinions of experts who compare the headset to the advent of computers: still expensive, but with the potential to become a product for everyone.

However, AAPL shares are down from their all-time highs today in premarket trading. Perhaps after some product launch hype, AAPL's share price needs to correct in the current uptrend (shown in blue). Note the high rate of decline (estimate the height of the bearish candle). It is possible that the activity of the bears will lead to the fact that the price of the AAPL share will decrease to the lower border of the channel (shown in blue).

According to 41 analysts polled by the WSJ, only 1 recommends selling AAPL stock. AAPL's median target price for 2023 is USD 185.

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