META Share Price Rises Cautiously Ahead of Earnings Report

As shown on the Meta Platforms (META) chart, the share price rose by approximately 1% yesterday. This movement was supported by the announcement of the launch of the Meta AI app—an artificial intelligence-based application that will function as a personal assistant on mobile phones (similar to Google Gemini).

In a different market environment, the news might have prompted a more positive reaction. However, traders currently appear to be exercising caution, as Meta Platforms (META) is due to report its quarterly results after the close of the main trading session today. According to media reports, expectations include:

→ Revenue in the range of $41.35–$41.5 billion, which implies a year-on-year increase of roughly 13–14%.
→ Earnings per share (EPS) between $5.22 and $5.29, indicating a 11–12% rise compared to the same period last year.

Key Factors in Meta’s Quarterly Report
The following areas are likely to have a significant impact on META's share price in the wake of the report:

→ Advertising business, Meta’s primary revenue stream (around 96%). There is a possibility that US tariff policies could prompt major Chinese advertisers—such as Temu—to reduce their advertising spend in the United States.

→ Investment in Artificial Intelligence (AI) and Augmented Reality. Market participants may revise their valuation of the stock downwards if there are lingering concerns over the long-term return on these investments.

→ Forward guidance on revenue and earnings for the next quarter and full year 2025. These forecasts will carry particular weight in an environment of elevated uncertainty linked to US trade policy.

Most Wall Street analysts maintain a “Buy” rating on Meta shares. However, some have lowered their price targets in April, noting that the stock has lost roughly a third of its value since its all-time high in February.

Technical Analysis of Meta Platforms (META)

Price movements earlier in 2025 continued to trace a rising trend channel (shown in blue), with a run of 19 consecutive days of gains in February following upbeat news. However, this trend channel appears to have lost relevance at this stage.

The psychological level of $500 now offers strong support, while the $585 level has turned into resistance. It is reasonable to expect that the earnings report could trigger heightened volatility and a test of one of these key price levels.

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