In 2021, the release of an electric car from Apple was expected in 2025, in 2022, the deadline was shifted to 2026. As it became known yesterday from Bloomberg and WSJ, Apple decided to completely abandon the project.

Causes for this decision:
→ the electric vehicle market turned out to be not so turbulent;
→ production and technological difficulties;
→ the strong development of electric vehicle construction in China may also have played a role.

Some employees will be fired, others will be transferred to a more promising department related to developments in the field of AI. Despite the fact that the ambitious project, which lasted about 10 years, failed, the price of AAPL shares rose by almost 1% yesterday as a result of trading — perhaps investors positively assessed the reorientation from electric vehicles to a more promising direction related to AI.

The AAPL stock chart shows that the level of USD 180 per share acts as support; several rebounds from it have already been formed in 2024. And the news about the abandonment of plans to produce electric vehicles caused the last of them. However, how reasonable is it to buy AAPL shares in such a situation?

Issues for bulls may include:
→ the fact that the price of AAPL is significantly weaker than stock indices, which are rewriting historical peaks thanks to NVDA, MSFT and other leaders;
→ the results of reorientation from electric vehicles to AI are a long-term and uncertain prospect;
→ from the point of view of technical analysis of AAPL stock, a downward trend appears on the chart (shown in red). Its upper border is a potential resistance line. And if there is a bearish breakout of the important USD 180 support, it could further resist the bulls' attempts to restore the AAPL share price.

Also causing negativity is that:
→ the price is fixed below the black trend line;
→ MACD is in bearish territory.

However, looking ahead to the next 12 months, analysts surveyed by TipRanks believe Apple shares will avoid a decline and benefit from the current bull market; their average price forecast for AAPL stock is USD 206.15.

Buy and sell stocks of the world's biggest publicly-listed companies with CFDs on FXOpen’s trading platform. Open your FXOpen account now or learn more about trading share CFDs with FXOpen.

This article represents the opinion of the Companies operating under the FXOpen brand only. It is not to be construed as an offer, solicitation, or recommendation with respect to products and services provided by the Companies operating under the FXOpen brand, nor is it to be considered financial advice.