According to the Alphabet (GOOGL) stock chart, the share price rose by more than 2.5% yesterday. Notably:
→ the price reached its highest level since early February 2025;
→ the stock ranked among the top 10 performers in the S&P 500 by the end of the day.

The positive sentiment is driven by expectations surrounding the upcoming quarterly earnings report, scheduled for release tomorrow, 23 July.

What to Know Ahead of Alphabet’s (GOOGL) Earnings Release

According to media reports, Wall Street analysts forecast Alphabet’s Q2 revenue to grow by approximately 11% year-on-year, with expected earnings per share (EPS) of around $2.17 — up from $1.89 a year earlier. Notably, the company has consistently outperformed estimates for nine consecutive quarters, setting a positive tone ahead of the announcement.

Despite the optimism, investors are closely monitoring two key areas:
→ Cloud computing competition, where Google Cloud contends with Microsoft Azure and Amazon AWS;
→ Growing competition in the search sector, linked to the rise of AI-based platforms such as ChatGPT.

In response, Alphabet is significantly increasing its capital expenditure on AI infrastructure, planning to spend around $75 billion in 2025. These investments are aimed at both defending its core search business and advancing the Gemini AI model, while also strengthening Google Cloud’s market position.

Technical Analysis of Alphabet (GOOGL) Stock

Since April, GOOGL price fluctuations have formed an ascending channel (marked in blue).

From a bullish perspective:
→ the June resistance level at $180 has been breached and may soon act as support;
→ previous bearish reversals (marked with red arrows) failed to gain momentum, suggesting sustained demand is pushing the price higher.

From a bearish standpoint, the price is approaching:
→ the psychological level of $200, which has acted as a major resistance since late 2024;
→ this barrier may be reinforced by a bearish gap formed in early February.

Strong results from the previous quarter, combined with optimistic forward guidance from Alphabet’s management, could provide bulls with the confidence needed to challenge the $200 level.

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