As the chart indicates, AAPL shares declined from roughly $275 to $256 over Thursday and Friday — a drop of about 7%. This move has effectively erased the gains that followed the strong earnings report released on 29 January.

Why Is AAPL Falling?

According to media reports, negative sentiment has been driven by:

→ Data pointing to rising memory chip costs, which could weigh on profit margins.
→ Reports that the long-anticipated Siri upgrade featuring advanced AI capabilities has been delayed again.
→ Increased scrutiny of the company’s operations by the US Federal Trade Commission (FTC).

Technical Analysis of Apple (AAPL) Shares

At the start of 2026, AAPL shares broke below an ascending channel (shown in black) near the $272 level. Price and volume dynamics suggest this area has become a zone where bears are active and gaining the upper hand.

Note the following (as highlighted by the arrows):

→ On 4 February, the price edged higher slightly, but trading volumes were elevated — signalling difficulty for bulls in sustaining upward momentum.

→ The 11 February candle shows a long upper shadow, displaying the characteristics of an Upthrust After Distribution (UTAD) in Wyckoff methodology terms.

Taken together, this suggests that initiative currently lies with the bears. Price action may continue to develop within the descending channel (shown in red), with the potential to set a new low for the year.

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