The sportswear giant was among the top performers in the US stock market yesterday after Jefferies analysts raised their outlook:
→ Upgraded NKE stock from “Hold” to “Buy”
→ Increased the price target from $75 to $115

Amid fierce competition, NKE shares had been in a downtrend throughout 2023-2024, but a leadership change (which we covered in September 2024) may have acted as a catalyst for a turnaround.

Technical Analysis of Nike (NKE) Stock

Jefferies’ upgrade triggered a bullish breakout of the downtrend line (marked in red).

The $71 level has proven to be a key support, particularly in February, when NKE hit its yearly low. Bears attempted to resume the downtrend, but failed—since then, the stock has surged approximately 17%, forming a sharp reversal (marked by an arrow), which is a bullish signal.

In Wyckoff Method terminology, this move could indicate a Terminal Shakeout, marking a transition from the Accumulation phase to the Mark-Up phase.

Nike (NKE) Stock Forecast

Jefferies analysts hold the most optimistic outlook among their peers. According to TipRanks:
→ 15 out of 28 analysts recommend buying NKE shares
→ The average 12-month price target for NKE is $86

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